⚔ The 90-Day Mission Contract

The 90-Day Challenge.

Four pillars. Ninety days. One man transformed.
Sign the contract. Make the commitment. Earn the cap.

⚜ Earn your merch.
"Be watchful, stand firm in the faith, act like men, be strong." — 1 Corinthians 16:13
⚜ Pick Your Commitment

Two ways to start.

Both include 90 days of app access. Both put real money on the line. Both reward you with merch only after you finish.

90-Day Standard — TKS Cap reward
Standard 90
The Mission Contract.
$150 once · launch pricing
⚜ 3 Months of Full Membership · Included
No extra subscription charges during the 90 days.
  • Signed Mission Contract
  • 3 Months of Standard Membership · $45 value · included
  • Full Discipline Tracker · 4-pillar daily check-off
  • 3-Phase journey · Foundation → Ignition → Mastery
  • Live Consistency Score · 85% pass threshold
  • 5 Grace Days to cover real-life misses
  • ⚜ $100 Earn-Back on completion
  • ⚜ TKS Cap shipped on completion
  • Wall of Honor entry · public listing
  • Completion certificate
Begin Standard 90 →
Earn-back + cap only if you finish at ≥85%
Champion Tier
90-Day Premium Champion Box — cap, shirt, tumbler, challenge coin
Premium 90
The Champion Contract.
$200 once · launch pricing
⚜ 3 Months of Full Membership · Included
No extra subscription charges during the 90 days.
  • Everything in Standard 90
  • 3 Months of Academy Membership · $90 value · included
  • ⚜ $100 Earn-Back on completion
  • ⚜ TKS Cap
  • ⚜ Champion T-Shirt
  • ⚜ TKS Tumbler
  • ⚜ Challenge Coin · carried for life
  • Iron Council seat priority
  • 30-min 1-on-1 with Alex post-completion
  • Handwritten note from Alex
Begin Premium 90 →
Earn-back + all merch only if you finish at ≥85%
You don't buy the merch. You earn it.
Every man you see wearing the cap finished the Challenge. That's what makes it mean something.
⚜ The Mission

Four pillars. Every day. Ninety days.

This is not a fitness challenge. Fitness is one outcome. The real goal is identity transformation — becoming a man who keeps promises to himself and raises the standard in every area of life.

Faith
Faith
Pray + read 1 chapter of Scripture daily. The foundation under everything else.
Family
Family
One intentional act of leadership or connection. Adapts to your season — married, dating, or single.
Fitness
Fitness
Clean eating daily. Workout 2-3× per week. Steward the body God gave you.
Finances
Finances
Learn one thing about money. Track today's spending. Stewardship over consumption.
⚔ The Three Phases

Foundation. Ignition. Mastery.

Same four pillars every single day. What changes is who you become.

Phase 1 · Days 1–30
Foundation
Build consistency. Establish non-negotiable habits. The hardest 30 days — but the most important.
"Win the Day."
Phase 2 · Days 31–60
Ignition
The standard rises. Longer workouts. Deeper Scripture. Harder stewardship. Habits become momentum.
"Build Momentum."
Phase 3 · Days 61–90
Mastery
You lead. You mentor. You model. You become the man others can follow.
"Become the Standard."
⚔ The Fine Print

Real questions. Honest answers.

What is the Consistency Score and why does it matter?
Every day you check off the four pillars (Faith, Family, Fitness, Finances). Your Consistency Score is the percentage of pillar check-offs you hit across the 90 days. You need at least 85% to pass. Below that, no merch ships, no Wall of Honor entry, no certificate. The program fee is non-refundable either way — that's what makes the standard real.
What are Grace Days?
Life happens. Sick kids. Funerals. Work emergencies. You get 5 Grace Days across the 90 days to cover missed days — they count as full credit toward your Consistency Score. Use them when you need them. Once they're gone, every miss counts against you.
How does the $100 Earn-Back work?
Pay the program fee upfront ($150 Standard or $200 Premium · launch pricing). Finish the 90 days at ≥85% Consistency Score and we send you $100 back within 7 days of completion — plus your merch and Wall of Honor entry. Below 85%? No earn-back, no merch. The program fee covers the 90-day app access either way.
Why is the program fee non-refundable up front?
Because skin in the game is what makes this work. If you could quit and get your money back, you wouldn't finish. The program fee is your commitment. The $100 earn-back is your reward for keeping it.
Do I need a subscription to do the Challenge?
No. The program fee includes 3 months of full membership — Standard tier ($45 value) with Standard 90, or Academy tier ($90 value) with Premium 90. You get full app access for the entire 90 days with zero extra charges. After Day 90, you decide whether to continue with a monthly subscription. No auto-billing tricks.
What if I don't finish?
Then your Consistency Score is below 85% on Day 90 — no merch, no Wall of Honor, no certificate. The earn-back doesn't get sent. The lesson is the lesson. You can sign a new contract and start again whenever you're ready.
Is this just for Christian men?
The Kingdom Standard is a faith-driven brand and the Faith pillar is built around Scripture and prayer. Men of any background can do the Challenge — but the framework assumes Christ as the foundation. If that's not where you are, this isn't the program for you.

Sign the contract. Begin.

A man who cannot lead himself cannot lead anything else.

Begin The 90-Day Challenge →